9/17/2023 0 Comments Download skate block rope rescueBut then, as now, one thing was clear: although we didn’t know which companies would shape this new technological evolution, consumers were flocking to it. That’s also what some people thought about the internet during the 1990s. There’s ample skepticism right now from people who think the metaverse is just a flash in the pan. For marketers, the metaverse represents an opportunity to engage consumers in entirely new ways while pushing internal capabilities and brand innovation in new directions. It may realize the promise of vast digital worlds to parallel our physical one. We believe that the metaverse is best characterized as an evolution of today’s internet-it is something we are immersed in instead of something we look at. The metaverse enables people to have virtual identities, presence, and “agency,” including peer-to-peer interactions, transactions, user-generated content, and “world-building.”.
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